Sometime I love technology, sometimes it fucking scares me

I think most people who aren’t one of the affected agree that advertisers and marketers, (along with estate agents, traffic wardens and Bristol City football club fans) are pretty much the lowest of the low. Scraping the barrel of pointlessness and uselessness, devoid of personality and humanity.
They’ve just raised the bar for now much we will hate them. Take the pinnacle of mankind’s achievements, advances in technology, and what is physically possible, and there’ll be an advertiser there somewhere.

Scientists have created a method of transmitting sound, silently, directly to your ear. It’s called ultrasonics.

That. Is. Fantastically. Incredible.

Think about it. You have small children; they’re restless and not sleeping well. You want to watch a film, but are worried that it’ll wake them up, but you have an ultrasonic speaker system, your film is only audible in your living room.

You run a club, all night long you play loud music, and the locals can’t hear a thing. You can have ambient music by the bar, and rave music 2 feet away on the dance floor.

Emergency vehicles can now have their sirens going, but the only people who can hear it are people in front of the vehicle who need to get out of the way. The possibly are endless and in many cases can genuinely help and make our lives easier, removing unnecessary noise from our overloaded lives.

So what happens with this groundbreaking technology? It’s used for advertising. They turn it on its head, instead of being used to quieten our world, our heads become a new advertising platform. Words chucked directly into your brain, that you can’t drown out and can’t escape. Insidious and infectious, headphones are presumably no barrier to this misuse of technology.

Imagine a world where advertising is in your head, all day everyday, every time you leave your house. Roadside billboards preying on traffic jams, bus stops telling you to buy a new celebrity gossip magazine. Messages transmitted at child height (oh yes, the technology is directional) luring children toward sweets without the parents realising. Walk into the magazine aisle in the supermarket and get guilt tripped into donating money to X Y Z charity.

It’s then only a matter of time before an advert using sex (don’t they all) gets heard wrong, a sexual harassment case ensues. A schizophrenic, already plagued by anxiety over the voices in his head can’t cope with the influx of stimulus and hurts himself or others.

This is an area that would usually be the domain of parody and George Orwell. When I read this I imagined the scene in Futurama when Fry first encounters advertising in the 25th Century. But it’s not. This is today, this is now, this is coming, because it will make some large corporations an extra 1% profit. Fuck our quality of life, and sod the good that this could do. It’s all about the bottom line.

I feel I should apologise, the purpose of this website is primarily to make people smile, I want it to be a primarily comedic website, but the world has a habit of making me angry. I wondered about posting this, and it’s not the first time. The other day I wrote an entry about a cardinal who said that atheists shouldn’t be allowed to rule the country or we’d end up in a Nazi Germany like state. Let me tell you, there are no jokes to be had there. I tried, I was too angry. I couldn’t get accross what I wanted to say in the right way. (I think it’s something that will work a lot better when I start up the podcast. )I tried the “comedy angry rant” route, nothing. Bollocks to the world, it’s all too exasperating.

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One comment on “Sometime I love technology, sometimes it fucking scares me
  1. tyler hurst says:

    This chills me to the bone. What a horrible waste of what could be an amazing breakthrough in a world that’s polluted by noise. Problem is, if the corporations didn’t fund the research into this discovery, who did?

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